Tuesday, September 18, 2012
To be honest I do not have anything against the apple world. I think they make some lovely products. The problem I have is the people who think they are so much better because they have those products. I am all for making your life better and easier through technology but sometimes it seems some people are just chasing the latest and greatest, or at least what they perceive as the latest and greatest. As the video shows sometimes the percieved improvement is just as satisfying as the actual improvement.
Why do we chase this need for better? Is it peer pressure and keeping up with the Jones'? Are we looking for some type of fulfillment or new distraction? What drives this need for new?
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Billions of dollars in research and thousands upon thousands of people collaborating and dedicating their working lives to create a need within us for things that do not in any major way improve our lives. The science of understanding how consumers look at displays, how they walk through stores, how music or color can change perceptions of things is astonishing! Ultimately the void that people are trying to fill with things can not be filled with material goods and no amount of advancements in technology can replace human interaction.
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